Gary Kaskowitz, marketing professor and author of Brand it like Barack! explains

Bethlehem, PA—Less than two years ago, Barack Obama was elected President of the United States. Now, even many of his most ardent supporters seem to be regretting this decision. It appears that the Gulf Oil Crisis could become Obama’s Katrina, notes Dr. Gary Kaskowitz, marketing professor at Moravian College (Pa.), and author of the new book, Brand It Like Barack!: How Barack Obama sold himself to America and what you can learn from this.

“Buyer’s remorse is a marketing term that basically means, maybe I shouldn’t have bought that,” says Kaskowitz. “Barack Obama sold himself to the American public by incredibly effective emotional marketing techniques. However, when the reality of what we buy doesn’t compare to the vision we have when buying it, your natural inclination is to ask for a refund.” President Obama’s reactions to the Gulf Oil Crisis have many people shaking their heads about what exactly he is doing. When Obama announced his candidacy, he had no national experience to speak of, yet he was able to win the Democratic nomination as well as the general election based in large part on emotional marketing techniques. Continue reading →